Privacy Policy

Last updated: April 22, 2025

The guarantee of privacy is an important right that all holders of personal data have, and the use of such data by third parties must be lawful, transparent, limited and secure.

This Privacy Policy was established by STRAUHS with the aim of keeping you, the User of our websites, duly informed about everything related to your personal information, within the scope of the data processing we carry out.

We also inform you that this Policy extends to the following websites:

• strauhs.com.br

OUR COMMITMENT

STRAUHS is committed to the legal use of personal data, observing applicable legislation, and is focused on offering compliance and security in data processing, through the adoption of good privacy governance practices and appropriate technical and administrative mechanisms to control and monitor the use of personal data by our organization.

Your information will be stored on our server and whenever there is a need for identification or provision of information, the transmission of data between your computer and the STRAUHS website will be carried out through a secure connection.

The adoption of such protection measures, despite reducing risks, does not prevent the possibility of problems occurring in data processing. STRAUHS, observing the principles of transparency and responsibility, as soon as it becomes aware of any incidents related to personal data, will immediately communicate the fact to the respective holder(s).

All information collected on the websites will be stored in our database without human interference.

ABOUT PERSONAL DATA

When you, an individual, enter our websites or interact with them in any way, by filling out a registration form, for example, we may capture or access data about you.

Data you provide to us:

• Registration data, such as: name, surname, cell phone, telephone, occupation, e-mail and also those commonly requested in registrations of promotion participants, such as CPF, address, profession, photo and others, which may eventually be requested due to your registration on the website or contact requests.

Data we collect automatically:

• Public information about you and your profile, made available on websites such as “open websites”, “social networks”, “public internet sources”;
• We also use cookies, which are small data files that are stored on your computer and that allow us to identify your preferences, facilitating your Internet browsing experience.
• Cookies are capable of identifying the device you are using, and collecting registration data, such as: browser, operating system, IP address (Internet Protocol), times and origin of access to our website, pages visited, location data.
• With your permission, we may process the data collected by Artificial Intelligence, segregating such data into different groups, among others.

When you interact with our materials and content, we will collect your browsing data mentioned above, your data about visiting our pages and other information that you share with us, through your interactions with our forms, Landing Pages and emails, for example.

In order to offer content and materials that interest you, it is often necessary to cross-reference data so that our marketing actions are directed to what you expect to receive. We guarantee that this cross-referencing is not done in a discriminatory manner, and does not violate any of your individual rights or freedoms. In addition, you may, at any time, request the removal of such data processing permissions by sending an email to our email address: [email protected].

Considering all these points, your data can be used in the following ways:

• Your email address is used to send you the material or information you requested when filling out the form. It can also be used to send newsletters, to notify you of the launch of new free materials or new products from STRAUHS, as well as from our partners. However, you can unsubscribe at any time;
• To send you messages regarding support or services, such as alerts, notifications and updates;
• To communicate with you about products, services, promotions, news, updates, events and other matters that may be of interest to you; and
• To carry out targeted advertising based on your tastes, interests and other information collected.

STRAUHS Client

If you are a STRAUHS Customer, in addition to browsing data, with your consent, we will collect your registration and professional data, such as name, CPF, email, company and country. Occasionally, the request for some information may be made through direct contact from STRAUHS with you via SAC – Customer Service, Sales or STRAUHS Commercial Representatives.

Caso você utilize sua conta no Facebook/Gmail para se integrar aos serviços oferecidos, poderemos coletar também os dados pessoais publicamente acessíveis e/ou fornecidos pelo Facebook e/ou Gmail, como nome, foto e e-mail.

STRAUHS Event Participants

If you participate in an event held by STRAUHS, the data necessary to confirm your registration will be collected (such as name, location data, company where you work and place of residence).

Your email data, collected at our events, will be shared with our Marketing team, in order to send you content and news about topics related to the event proposal. You can request to change these preferences at any time by sending an email to the following address: [email protected].

Minors

Our website is not intended for use by minors. User participation is subject to their legal capacity, and only registration by persons over 18 years of age is authorized and valid. In other words, minors under 18 years of age should not register on our websites.

What we do with your personal data

Your personal data is used for the following purposes:

• Control your access to and participation in websites and other interaction mechanisms;
• Proceed with the delivery of any prizes;
• Share information about your profile and consumption habits with partner companies, for the purpose of sending targeted advertising offers that may be of interest to you.
• Customize the content of STRAUHS websites according to your preferences and data.

What is the legal basis and for how long do we keep your personal data?

• Your personal data will be stored in accordance with the legal bases that allow us to carry out the respective processing:
• In compliance with a legal or regulatory obligation – For the period determined by legislation or regulatory standards, necessary to prove activities and/or provide accounts.
• Contract Execution – While the contract that gave rise to the collection/use of personal data is in force and eventually after its termination, for historical control purposes, being anonymized, whenever possible.
• Legitimate Interest – Whenever data storage is based on legitimate purposes, related to the activities carried out by the company, or for the offer/provision of services that benefit the holder, we may keep the personal data strictly necessary, to support and promote such activities, while they last.
• Consent – ​​We will keep the personal data provided for the period expressed in the consent form, or in its absence, until the consent is revoked by the holder.
• Regular exercise of rights – We may use personal data in case of need to promote and/or participate in administrative, judicial or arbitration proceedings, for the legally required time.
• Other legal bases – We may also have to keep your personal data stored based on other legal bases already established, or that may be created in the future, for as long as each situation so requires, always with the aim of preserving the principles of good faith, transparency and security in the handling of your personal data.

Who we share your personal data with

We may share your personal data with:

• Partner companies for the purpose of analyzing your profile and sending you targeted offers, according to your habits and customs.
• Government entities, in compliance with the law or court orders;
• When purchasing a prize or experience that requires the name of the holder who is entitled to the benefit;
• Advertisers: You may occasionally receive personalized advertisements, content and links from STRAUHS, based on your interests and behavior on our websites or other services with which you interact. To this end, data may be shared between STRAUHS and the targeted advertising platform, mainly unique identifiers, IP addresses, cookies and other information collected from your browser, which may be used to measure the effectiveness of online advertising. You may request to unsubscribe from this advertising by contacting us at the following email address: [email protected].
• Our Partners: We may partner with other companies to carry out work on our behalf and, to do so, we will need to share your personal data with them to provide products and services to you.
• Statistics: Data stored by STRAUHS may be used for statistical purposes (analytics). This data is grouped together to provide a macro analysis of the scenario and, therefore, does not seek to identify or make identifiable the holders of personal data, but only to better understand how they access STRAUHS websites, with the purpose of improving the provision of services and customizing products more targeted to the interests of users.
• Social media profiles or other submissions: Registration on STRAUHS websites allows you to access them by logging in with your Facebook or Gmail account. Therefore, certain data from your Facebook and Gmail accounts may be shared with STRAUHS. In this sense, when you log in, check the publicly accessible personal data that is authorized by these platforms so that you can decide what you want to share with us or not. We do not control the policies and practices of any other third-party website or service, so if you register using your profile on a social network, please be aware of this.

What are your rights regarding the personal data we process?

In addition to the care we take to preserve the security of your personal data, we also guarantee that the holder obtains clear and precise information regarding the data processing we carry out.

Therefore, you have the right, at any time, upon request:

• Know whether we process data belonging to you;
• Have access to know which personal data we process;
• Request correction of incomplete, inaccurate or outdated data;
• Request blocking, deletion or anonymization of data;
• Revoke consent given for the use of data and request its deletion from our databases.
• Obtain information about data sharing;

How to resolve queries about personal data processed by STRAUHS

If you have any questions about the data processing carried out by STRAUHS, you can request further information and clarifications directly from our Data Controller, who will be able to respond to you within the time period stipulated by law.

To do so, please use the following email address: [email protected].

PRIVACY POLICY UPDATE

This Privacy Policy, in accordance with the dynamics of currently existing relationships, will also be constantly reviewed and updated, incorporating new developments and adapting to legal requirements, always with the aim of preserving the privacy of holders of personal data and ensuring the legitimate use of their information.